Assistant Professor, School of Government & Public Policy

Yotam Shmargad

Educational Background:
    Ph.D. Marketing, Kellogg School of Management, Northwestern University, 2014
    Yotam Shmargad is a computational social scientist and Assistant Professor in the School of Government & Public Policy at the University of Arizona. His research focuses on understanding how social media platforms shape political life in the United States. He uses a mix of statistical and computational methods, including social network analysis, online data collection, virtual experimentation, sentiment analysis, and machine learning techniques. His research speaks to questions about how social media dampen certain disparities while magnifying others, and how social media can both fuel political polarization and incivility as well as extinguish their flames. Shmargad’s work has appeared in the Journal of Politics, the Journal of Information Policy, the Journal of Political Marketing, the Journal of Interactive Marketing, the International Journal of Communication, and the Journal of the Association for Information Science and Technology, among other venues. Before joining the University of Arizona as an Assistant Professor, Shmargad received his Ph.D. in Marketing from Northwestern University’s Kellogg School of Management, an M.S. in Operations Management from Columbia University, and a B.S. in Mathematics and Applied Sciences from the University of California, Los Angeles.

Area(s) of Interest:

  • Digital Trace Data
  • Social Network Analysis
  • Virtual Experiments